MISSION

To raise national awareness about the importance of Organic Farming, Sustainable Technologies, and Healthy Lifestyles. The cyclists will travel approximately 130 km per day for 70 days into communities across Canada to educate Canadians about alternatives to genetically engineered foods and the benefits of organic food production.

Goals

• To increase consumer demand for organic products.
• To raise funds for Canadian Organic Growers (COG) research and publications.
• To promote organic farms, Community Shared Agriculture, food co-ops and retail food outlets selling organic food.
• To increase government support of the organic sector.

Objective

• To eat only organic food throughout the journey to demonstrate Canada's growing organic food market.
• To provide venues for focused media attention.
• To promote local organic food suppliers in communities across Canada.